Interface Lab
Back to knowledge
Typography Color Accessibility

Plain Language

Plain Language turns a frequent interface judgment into an executable constraint before generation.

Design Principle

Understandability is part of accessibility; complex copy increases cognitive load for everyone.

Principle

Understandability is part of accessibility; complex copy increases cognitive load for everyone.

Design action

Describe objects and actions in user language; buttons use verb plus object, and errors explain cause plus fix.

Examples

Positive example: Empty states, errors, settings, wizards, hints, and confirmation dialogs require decisions. Counterexample: Internal system names or abstract marketing terms are used.

Apply when

Empty states, errors, settings, wizards, hints, and confirmation dialogs require decisions. Users need to judge state, scope, risk, or next action quickly.

Source notes

Source note: Synthesized from W3C WCAG 2.2, Apple Accessibility, IBM Carbon Accessibility, and accessibility practices in major design systems. WCAG 2.2: https://www.w3.org/TR/WCAG22/ WCAG Contrast Minimum: https://www.w3.org/WAI/WCAG21/Understanding/contrast-minimum.html WCAG Non-text Contrast: https://www.w3.org/WAI/WCAG22/Understanding/non-text-contrast.html Apple HIG Accessibility: https://developer.apple.com/design/human-interface-guidelines/accessibility Carbon Accessibility Overview: https://carbondesignsystem.com/guidelines/accessibility/overview/

Agent Directive

Describe objects and actions in user language; buttons use verb plus object, and errors explain cause plus fix.