Interface Lab
Back to knowledge
Visual Foundations

Similarity and Consistency

Elements that look alike should behave alike; different functions need visible differences.

Design Principle

Visual similarity is interpreted as functional similarity, so mixed styling creates confusion.

Principle

Visual similarity is interpreted as functional similarity, so mixed styling creates confusion.

Design action

Define consistent variants for buttons, tags, cards, and inputs; same function uses the same style, while different risk or priority changes color, density, and copy.

Examples

Positive example: Pages repeat buttons, filters, status chips, or list cards. Counterexample: The same color means primary action, link, and status.

Apply when

Pages repeat buttons, filters, status chips, or list cards. The product is used repeatedly over time.

Source notes

Source note: Synthesized from Apple HIG, Material Design, NN/g usability principles, and layout/hierarchy practices in mature design systems. Apple HIG Layout: https://developer.apple.com/design/human-interface-guidelines/layout Material Design Layout: https://m3.material.io/foundations/layout/applying-layout NN/g Visual Design Principles: https://www.nngroup.com/articles/principles-visual-design/

Agent Directive

Define consistent variants for buttons, tags, cards, and inputs; same function uses the same style, while different risk or priority changes color, density, and copy.