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Brand Logo Usage Audit

Audit brand-logo purpose, trademark guidance, endorsement risk, and accessible naming in integrations, customer walls, payment methods, social login, and tech-stack badges.

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Author@Interface Lab

Asset

Skill Directive

Description

Audit brand-logo purpose, trademark guidance, endorsement risk, and accessible naming in integrations, customer walls, payment methods, social login, and tech-stack badges.

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Skill Prompt

- Inputs must include brand list, placement, real relationship (integration/customer/partner/payment/login/technical reference), logo source, commercial context, page copy, and target devices.
- Classify purpose first: brand reference, functional entry, social login, payment method, customer proof, partnership, or decorative background. Decorative backgrounds should not use real logos by default.
- Verify source per brand: prefer official brand guidelines or official asset pages. SVGL, Simple Icons, Iconify, and SVG Repo are discovery sources, not trademark-permission conclusions.
- Check trademark and endorsement risk: whether the integration/payment/login is real, whether customer or partner permission exists, and whether users may infer endorsement or sponsorship.
- Check visual use: color, clearspace, minimum size, dark/light variants, and prohibitions against recoloring, stretching, outlining, shadowing, or combining into a new mark. When uncertain, use text or a generic icon.
- Check accessibility: functional logos name the action, such as Continue with Google; logos beside repeated visible text can be `aria-hidden`; logo-only buttons need accessible names.
- Frontend delivery must include a logoUsage matrix, fallback text, source/guideline links, permission status, no-endorsement copy, responsive layout, and pause/stop/hide judgment when a logo strip moves.
- Do not automatically download or place a logo in production UI when brand relationship, official guidance, license/trademark boundary, or accessible name cannot be confirmed.
- Sources referenced: Simple Icons disclaimer, Simple Icons license, SVGL, CC BY no-endorsement, and W3C informative image guidance. The content is rewritten as Interface Lab brand-logo skill guidance.

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Brand Logo Usage Audit

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